When consumers are asked how they feel about email marketing campaigns in general,
the vast majority of them say something like, “OMG…those companies spam me to
death!” Nobody likes unwanted solicitations for products that they have absolutely no
interest in, yet there are millions of companies out there flooding inboxes every single
day. If the question is rephrased, however, and consumers are asked about emails from
companies that they already frequent on regular occasions, then their attitude is almost
solely positive since a brand they trust is offering them a fair bargain. Your company’s
email marketing campaigns falls directly into one of those two categories- you’re either
the loved super hero or the despised villain.
So the big question is- how do you become the company that everyone loves to receive
email marketing from? Well, it’s really not the big secret that everyone makes it out be;
you simply have to approach your subscribers in a way that makes your voice original
from all of the junk mail that they are used to receiving. Here are a few concepts to think
about when creating your next email list campaign-
Focusing on Motivated Consumers
Maybe your company sells a product or service that is so revolutionary; it would improve
the lives of every person on Earth once they discovered its potential. Then again, maybe
your product is simply makes sense from an economical standpoint, people would be a
fool not to buy it since it actually saves them money. Whatever the case, it’s easy for us
to see the upside of the businesses we market because they are a part of us. Along those
same lines, however, consumers often resent being solicited for products or services that
they know little about…especially through email list marketing.
It makes a lot more sense for you to focus the early stages of your campaign to connect
with people who already have an interest in your product, and in turn let them become
the driving force behind your sales as your email marketing turns viral. EmailList.com
provides our clients with specific, focused email lists for this exact purpose. In short,
contact your most-likely buyers today…worry about the masses tomorrow.
Creating an Impulse to Buy
Likewise, every campaign should have an immediate call to action;
especially in niche markets. Stating that your product is a great bargain may well make
consumers interested, but unless there is a specific reason why they should buy it today
then they probably are not going to without a reminder. Believe it or not, there are
probably thousands of motivated buyers who read email marketing campaigns and plan
on eventually making the purchase, but because you did not close the deal immediately
there are also a thousand reasons why they didn’t. At EmailList.com, our consulting
specialists will make sure that your email campaign creates an instant impulse to buy.
Put Clear, Honest Text in Your Email Campaign
Another important point to remember is that we tend to forget how intelligent consumers
are in the age of instant information; you’re not likely to draw a massive response with
one of those common gimmicks that millions of less reputable websites employ every
day in email marketing campaigns. Consumers prefer clear, honest text that lets them
know what is for sale and why it would benefit them personally; anything else will likely
give you the appearance of that despised villain that we talked about earlier. If you’re not
quite sure how to create an email marketing campaign around your product or service,
contact us today so we can get you started.
