Pinpointe offers feature-rich email marketing for the B2B sector. The focus of Pinpointe services is on “Business Class” email marketing that targets, delivers and measures results effectively. The cloud-based email marketing software employs segmentation, drip marketing, and strong support to guide you through best practices and superior results. Focused on the under-served mid-sized company, Pinpointe offers robust features like advanced automation, targeting and ease of use elements scalable to whatever desired size. Pinpointe is a privately held company headquartered in the heart of Silicon Valley, California.
Ease of Use
The layout and navigation of Pinpointe is very logical, intuitive and easy to manage. All the essential information is right at your easy to click fingertips. An eight minute video tour, extensive list of features and scheduling a demo are all easy to access home page options below the informative and pleasing flash graphic.
Live chat, email and phone customer service options are prominently displayed throughout the site.
The resource library supporting the Pinpointe software is quite solid, including on demand webinars, whitepapers, a 200 page downloadable user manual, industry reports, industry surveys and their own blog.
Features Overview
Pinpointe offers a host of feature rich options for the B2B email marketing customer.
Pinpointe is web-based completely self contained software that doesn’t require any browser plug-ins.
The software has an intuitive user interface with advanced editor and large template library.
RSS archiving of all campaigns.
Multiple language options.
Unlimited image hosting.
Drag and drop surveys, behavioral targeting, split/multi-varian testing and segmentation all help you refine and personalize your campaigns.
Subscribers can be organized, refined, imported/exported easily.
The software is synchronized with Salesforce.com to utilize their contacts with your own while managing bounces and unsubscribed contacts.
Pinpointe offers unlimited emailing through their Auto-Pilot campaigns which send emails after a user signs up to the newsletter by using sophisticated auto-responders.
The Enterprise edition features even more features here.
Reliability
Pinpointe’s IP acceptance rates and inbox acceptance rate range between 95.5% and 98.4%. Pinpointe pursues improving deliverability seriously. Pinpointe goes beyound managing hard and soft bounces and unsubscribes by managing issues proactively. IT staff evaluates each email when alerted and can re-route outbound traffic to other IP addresses across multiple ISP networks to improve and ensure deliverability.
Responsive actions taken to keep spam complaint rates low across the Pinpointe network and relationships with ISP’s high. Dozens of IP address blocks are spread among multiple network providers are managed to handle different reputation levels and match your email marketing campaign with the right silver, gold or platinum levels of acceptance.
Customers who develop a proven track record of trusted email marketing and who can manage their own email reputation are eligible to move to a certified IP address. It is a select group that can qualify, but those that do, they get the benefit of a high reputation IP address without the cost of maintaining their own dedicated IP.
Analyzing Results
Pinpointe campaigns integrates with Google Analytics so you can track results effectively. A digital footprint is developed for each customer. Expansive campaign results detail bounce and SPAM activity, drill-down, as well as open and click through details. Easy print and export options are available. Pinpointe offers a Top Domain Performers feature which compares your results with the top 10 domains within your portfolio.
Extras
- Bi-weekly E-Marketing tips blog from the experienced staff.
- Twitter real time daily e-marketing tips available
- XML API Connector to integrate with your company database and management apps.
Pricing for the service
Pinpointe offers competitive pricing with no contracts or setup fees. If you plan on sending a minimum of 5,000 emails per month, Pinpointe will offer a free trial. They offer three methods of pricing; monthly plan based on contact list size, monthly plan based on number of emails sent, and a flexible pay-as-you-go plan. For 25% more than standard plans you can send up to six times a month to your contact list. Prepayment for six months will receive a 10% discount. Large volume accounts can be offered additional 15% discounts for quarterly commitments.
Every account includes a 30 day money-back guarantee.
For a breakdown of the pricing details of all three plans go here.
Conclusion
Pinpointe is a great choice for mid-sized companies looking to develop effective email marketing campaigns. The site is very easy to use and navigate. The pricing is competitive. The support and resource library are excellent. Pinpointe has developed a nice niche within the overall email marketing provider world and professionally offered their services for all level of customer in the process.
