Listrak has been offering email marketing services to companies and individuals since 1999. They provide solutions, services and software to increase the value of email. They have an experienced team with a detailed site offering many valuable email marketing services for their customers. They have worked with numerous established brands, seeming to prefer larger to smaller business customers.
Ease of Use
Listrak has an attractive site with nice on target results oriented email marketing messages on their home page. The site has a high email marketing IQ, but suffers from going over the head of most individual or small business companies with their jargon and technical approach. The site seems to cater to those larger entities looking to work with an experienced live team, rather than a do it yourself attitude for the simple email marketer.
Listrak’s drop down navigation system is a touch on the overdone side. Their completeness of options is nice but hard to quickly navigate. The titling of some areas could be refined so as to put your finger on the essential information more quickly.
Their support resources are quite complete with whitepapers, webinars, podcasts and blogs. Every couple weeks or so, a new blog addressing marketing, email and social media is released.
Email and phone support is available during business hours.
Features Overview
Listrak specializes in transactional email that have a higher open, read and conversion rate.
With subscriber churn rate at 30% each year, list acquisition and management is a key priority at Listrak.
Strong focus on welcome message using behavioral analysis. Dynamic message assembly and workflow.
Optimization of messages through A/B and Multi-variate testing, vetting, spam score and inbox renderability.
Re-engagement campaigns.
Digital Vital Signs give you the tools to create optimal marketing campaigns while monitoring customer activity.
Attention to opt-ins.
BuyerTrak which involves predictive behavioral analysis to understand order history and customer engagement to identify resell opportunities. Allowing you to identify the optimal number and cadence of email messages.
Reliability
Listrak takes email deliverability seriously:
- Listrak offer deliverability audits to determine any issues with your email marketing.
- A focus is put on good sending procedures that properly manage authentication, accreditation, and certification.
- Dedicated IP is used with unique domain alias for each client.
- hrottled approach to manage overall messages and connections with ISPs to maintain a good relationship.
- Feedback loops are utilized.
- Listrak is CAN-Spam compliant.
- Listrak’s ongoing success plan progressively deals with regulatory changes, ISP updates and industry trends.
Analyzing Results
Listrak offers extensive campaign analysis to determine success and ROI. There is lifecycle management to monitor engagement, complaints, bounces, inactivity, and unsubscribes. Listrak software analyzes open, read, click, conversion and engagement metrics so you know how campaigns are performing. Data overlay helps you better understand customer profiles. Customer valuation evaluates purchase history, click stream date and level of engagement. Graphs and dynamic profiling help you further analyze your data and customer engagement. The information is integrated with Google Analytics.
Extras
- Shopping cart abandonment software to battle the 71% of those that abandon shopping cart options on your site.
- XML-API integration available to allow for remote campaign deployment or management of user profile data.
- SecondPass software increases conversions by optimizing campaigns through evaluating engagement, interaction and transaction. The re-engagement scheme typically generates 83% as many conversions as the first email.
Pricing for the service
Listrak indicates that you can request a free trial, but no details are offered. No pricing details were available on the site, requiring emailing the staff to inquire. Personally, I never understand why a company makes you work for such vital information as the pricing of their services. It is an obstacle that many customers never overcome if they can access that comparative information elsewhere more easily.
Conclusion
Listrak is a very competent site, but often makes complicated by title, organization and verbiage what could be simpler. My personal preference is simplicity of message versus complication, as it can win over those who are intimidated by someone who is trying to impress you with their knowledge. The site wants to impress the reader by its intelligence, but in so doing reduces the do-it-yourself aspect of so many other email marketing campaign sites. I find it counter-productive to require you to contact them to receive pricing information for their services unless it is geared to very high volume or specialized services. In the end, it appears that Listrak would like to funnel you to their human team, rather than empowering the customer to use their site to serve their various email marketing desires.
