Campaigner is a cloud-based business email marketing firm that has been around since 2005. They want to empower customer relationships through their email marketing services. Campaigner wants to grow your business, get results and save you money and time. Campaigner caters to the small email marketing individual or small business with under 5,000 contacts.
Ease of Use
The site is direct and simply laid out. Each page simply displays and explains their services with a minimum of detail. The organization and navigation is straight forward.
As you scroll their home page, a pop up window appears asking if you would like to chat with a Campaigner specialist.
Customer service is available 24/7 via phone or live chat. North American-based tutoring and customer support is available to assist your email marketing campaigns.
Live training sessions are available daily. Campaigner university offers eight thirty minute self-serve instructional courses. There are three certification courses to advance your knowledge of mastering email marketing.
A resource center offers training, FAQ’s, step-by-step instructions, video tutorials, and a glossary. There are articles, whitepapers, and online resources to complement the forum and even a staff blog.
Features Overview
Campaigner offers a variety a features that cater to the customer who has no experience with HTML or design. They are meant to be simple and intuitive.
Add images and text to any of their 1200 email variations. They offer more than 500 email templates. Layout, color scheme, font, and image resizing options available.
Select and customize from different formats catering to specific industries requiring no programming or design skills. Specific areas of focus are real estate, insurance, mortgage, internet retail, travel and healthcare.
Personalize or target your emails with extra features to individualize the conversation and increase buying interest based on customer preferences.
Centralize, consolidate, and store your lists along with managing your opt-in and out subscribers.
Campaigner does not sell lists.
Campaigner’s features definitely fall in the standard but not expansive category. They are spare but cover the basics necessary for a reasonable budget for trying out email marketing.
Reliability
Campaigner advertises a 97% deliverability. Their software and staff track every one email marketing campaign internally. Their “post master” staff ensures optimal delivery results with experience dating back to 1999 in the industry. No specific methodology is given to how they accomplish or improve the deliverability rating. They meet email regulations like CAN-SPAM to unsure more emails get to more inboxes.
Analyzing Results
Each campaign is tracked and measured showing statistics like open emails, bounces, clicks, opt-outs and more. Each email marketing campaign allows you to determine ROI on your marketing dollar. One can manage recurring campaigns easily. There are options to refine your lists for advanced segmentation to personalize and more effectively target responsive individuals or groups. The software is good about managing your email marketing workflows without overcomplicating the process.
Extras
- Staff blog that occasionally shares industry and email marketing specific issues and helpful advice.
Pricing for the service
Campaigner offers a free 30 day trial. The free trial includes live online training, 500 fill-in-th-blank email templates to access, with 24/7 phone and email support. They offer a 20% discount on all iStock photo purchases.
Beyond their free trial, Campaigner actively promotes that they offer everything you need for just $10 a month.
Three plans are offered each offering unlimited emails per month.
Up to 1,000 contacts – $10/mo.
1,001-2,500 contacts – $25/mo.
2,501-5,000 contacts – $40/mo.
Free start up service with no hidden costs or contracts. You can cancel at any time.
Conclusion
Campaigner seems focused on preparing affordable email marketing campaigns for smaller businesses with smaller email marketing lists. Their services are straight forward with few bells and whistles but covering the basics. Their resource center is solid with numerous options, if not cutting edge or inspirational. They offer North American customer support that is responsive and available 24/7. Overall, their email marketing services seem reliable but standard in features. In my experience, their service is a step down from the top notch email marketing sites, but definitely worth a try if you are on a limited budget and manage a smaller email list.
