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admin on Sunday, April 4th, 2010 |
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An email list is the single most important aspect of Internet Marketing. Simply put: if you don’t know what an email list is, you are severely hurting your chances of success in your online marketing campaigns.
Before we get into any of the tools and techniques you should employ to successfully manage your email list and market to the the people on your list, we need to get a clear understanding for what an email list is. An email list is the list of email addresses and related names of the people that are interested in your product or the information you are providing. There are varying levels of email lists ranging from highly converting lists consisting of people that have specifically requested to be informed of updates or new offerings to lists of email addresses belonging to people that may have an interest in your offering. The value of an email list is directly related to its conversion rate, but lets not jump ahead of ourselves.
Think of an email list as follows: it’s a contact list of all the people that fall under the category of potential buyers for whatever it is you are trying to sell. If I have an email list consisting of 3000 people and 5% of them are typically going to buy one of my products when I announce a new one on sale, then we’re looking at 150 sales from a single email blast or marketing campaign targeted at this list. Sales equals revenue equals money.
The key is to figure out the best ways to build your email list, manage it and market to it. Of course there are tools and techniques that will help you do this as efficiently and effectively as possible. That’s what we’re here for.
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admin on Monday, June 28th, 2010 |
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Imagine a scenario where everything is working out perfectly for your online business. You understand the need for a list of email addresses for your business, i.e. a business email list, you go about building an effective and highly targeted list, and your product and/or services are actually good. Everything seems at peace in the world, but you’re not quite sure what the next step is. This is a question that most online business owners face at some point or another.
When do I actually start marketing to my email list?
The plain and simple answer is that there is no right or wrong time to do it. You need to go with your gut and try to find a good balance between being too quick (you may come across as pushy) and being too slow to the draw (you’ll miss out on key opportunities to market to your audience).
It’s important to see how quickly your list grows. If it’s a gradual process and you don’t have a huge list, then you will definitely want to be more cautious when it comes to putting out your first real marketing email. If, however, the list grows quickly and you can see a big following, then there is no real reason to wait for a long time before putting out your first marketing email. You should be able to gauge within the first few weeks or months how things are going. Some companies like to establish themselves before doing anything to risk breaking the level of trust between them and their customer base. Others start almost immediately with autoresponder emails and pushy promotions and campaigns. It’s difficult to say who is right and who is wrong.
At the end of the day, it’s all about knowing your target audience and having a feel for how and why they signed up to the list in the first place. If you had to push them to sign up then you’re probably better off waiting. If they opted in because your product or services are great or your prices are highly competitive then there’s no reason you shouldn’t hit them up with a sale or promotion sooner than later.